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WePlan is an application to organize goups travel from choosing destination including all activities.
Members of the group can give suggestions and may vote and are rewarded with prizes.
This group project of five members was invented and created during our Bootcamp in UXER School,
Madrid Spain.
USER Research
User Interview
We interviewed 13 users
Without
children
Like to travel in group
20-35
years old
Goals
Know what is the users's motivation to travel in a group.
Know how people are organized on group trips and understand their needs.
Find out what user's previous experiences have been when traveling in a group.
Know the types of trips that group of friends prefer to do.
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User Persona
The best moments are not in fotos and videos.
Maria
25 years old
Barcelona
Marketing
"
About
She is a curious and adventurous person, who likes to get out of her comfort zone and discover new spots accompanied by her friends.
She is organized and greatly appreciates good moments with the people she loves.
Necessities
Something to help to plan group trips.
Make it easier to reach a group consensus.
See more initiatives from all members in organizing a trip.
Frustrations
She must always organize by her own the trip for the group.
Difficult to reach an agreement with dates and budget.
During the trip, poor time management and even misunderstandings or confusions.
Goals
Live new experiences and learn about other cultures. Disconnect and escape from the routine.
Strengthen friendship and improve cohesion as a group.
Create memories and live unforgettable moments surrounded by the people you love.
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Insights
We all travel but it is only planed by one person.
Reaching a common point
is complicated.
The time is gold,
let's not waste it.
Happiness is in shared moments.
USER flow
It allows us to build the architecture and the user's navigation through the app.
We did it with Miro program.
wireframe
Paper Sketch
Every person of the group draw some ideas about where the app will go.
Then we put it together to have an overview and discussed about each of them.
Digital Sketch
Then we used basic structures to build our app.
Initial screen
Select group / Basic management of groups
Main screen
with all the platforms
Display with info of each steps and voting process
Rewards screen
(individual & group)
Design systems
Colors Palett
#0c28df
Blue
Primary
Cornflower
Blue
#7788F8
Light
Lavender
#ECEEFE
Lavender
Blue
#C5CCFC
Blue
Purple
#9EAAFA
Yellow Orange
Secondary
#FFAA33
Mellow
Apricot
#FFC370
Old
Lace
#FFF7EB
Bisque
#FFE6C2
Deep
Champagne
#FFD08F
Neutrals
We chose blue as the primary color, which reinforces that technological aspect and transmits confidence and elegance.
Together with the dynamism and energy of orange (secondary), it produces the perfect combination that our application needs.
Match at first sight!
#28292A
#737578
#A2A3A5
#D0D1D2
#EFF0F0
Typography & Logo
Font
Quicksand
Family
Regular
Medium
Semi-Bold
Bold
Style
Aa
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefhijklmnñopqrstuvwxyz
0123456789
We chosed this typography sans serif, with a relaxed and friendly character due to its curved endings, but without losing that touch of elegance that we were looking for. In addition, being available in various weights, it offers great versatility.
Iconography
Essential icons
With border, no fill, and in primary blue #0C28DF.
Activated
Filled in primary blue #0C28DF.
Icons's cards
With blue border and details in #C5CCFC.
Components
After putting several proposals on the table, we opted for a direct name that would faithfully reflect, at first glance, the objective of the app:
to promote collaborative work at the time to plan a group trip.
Direct
Clean
Dynamic
Buttons
Discounts code
Tab Bar
Cards
Icons
Status tasks
Prototyp
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