design Sprint
5-day challenge to improve the Edify website, a real estate investment startup.
We were a team of 4 people who developed this project during our UX/UI design bootcamp at UXER School in Madrid, Spain.
How could we create a product that unifies the entire real estate experience for investors?
Challenge
Design Criteria
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Unified process with all procedures from a single platform.
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Fast process: saving time for the user.
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Safe process control from the computer.
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Transparency and clarity in the "numbers" (costs, investment, €...)
User Persona
Investors & wealth managers
Goals
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Grow his real estate assets.
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They need operational solutions for property management
Attitude and behavior
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They invest in buy to rent and colivings.
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The buying process is the same as a private individual who buys to live (but they pay special attention to the numbers).
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They need operational solutions for property management
Motivations
Frustrations
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Simplify the process of buying and reforming real estate.
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He wants facilities in the search and purchase
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They have to talk and communicate with dozens of people to buy a house.
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They do not want to manage the reform
How might we...? (HMW)
Each person in the group has written how might we questions in Miro. Then, we each voted for the questions we wanted to solve.
Visual
Time
Contact
Information
Organization
Share
Oportunity
Among the 6 most voted questions we have voted again to highlight the opportunity
and think about the possible solutions : "How could we simplify the buying process to make better decisions?"
Brainstorming
We have shared several ideas related to our opportunity and have voted to find solutions.
Solutions
1.
2.
3.
4.
Create a solution with a simple and fast process. Real-time information and relevant data for each specific investor.
Inverter only present at critical moments.
Visual simplified design with little text. Add calculators to show transparency in numbers and security.
Option of personal treatment instead of online.
Crazy 8's
We sketched eight distinct prototyp ideas in eight minutes. Then, we voted for the most we liked.
Solution Sketch
Once the three crazy 8's screens have been voted and validated with the client, we have defined the functions of each one.
The main screen will have several filters that allow only the corresponding properties to be displayed.
The reservation screen will have an added button that will allow you to reserve the property before buying it.
On the reservation screen a modal appears that explains to the client the details of the reservation and what percentage he will have to pay to confirm his reservation.
Prototyp
Edify's Feedback
Through our meeting with edify to present the project, the conclusions have been positive.
We have succeeded in adding a reserve button by paying a percentage since it can favor the purchase. In fact, the edify team was already developing this tool.